Forget your boring, everyday socks.

Sydney Sock Project is shaking things up, one colourful, quirky pair at a time.

Founded by Andres Herrero, a former environmental engineer who ditched the corporate world for an awakening 40-day pilgrimage along the Camino de Santiago, this innovative company is more than just a sock seller.

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It’s a force for good, weaving social impact into every stitch.

Herrero, a self-taught entrepreneur who honed his business skills through YouTube videos, launched Sydney Sock Project after testing his designs at Bondi Markets.

Since then the company has experienced explosive growth, with revenue skyrocketing from a modest $170,000 in 2021 to an impressive $3 million in 2024.

But it’s not just about the bottom line for Herrero.

With a strong commitment to social impact, Sydney Sock Project has donated over $400,000 to a range of charities, including WIRES wildlife rescue, children’s education programs and bee conservation initiatives.

The company’s mission is clear: to create social impact with every sock sold.

This ethos is exemplified by their upcoming collaboration with the Great Barrier Reef Foundation.

A portion of the proceeds from this new collection will directly support reef conservation efforts, raising awareness and funding for the protection of this vital ecosystem.

One of Sydney Sock Project’s most popular designs, the iconic “Bin Chicken Sock”, has become a cult favourite, selling thousands of pairs each month.

This quirky and playful design perfectly captures the spirit of the brand and has resonated deeply with customers.

Sydney Sock Project is more than just a clothing company — it’s a movement.

By combining stylish designs with a strong social conscience, Herrero has created a brand that not only delights customers but also makes a meaningful difference in the world.

To shop the socks themselves, visit the website here.