Fans of the beloved animated series Bluey have reason to celebrate, as Cotton On KIDS has just unveiled its largest-ever collaboration with the hit TV show.
Launching today, the vibrant new apparel range brings the charm and fun of Bluey to a stylish 39-piece collection of kidswear, featuring everything from tees and jackets to sleepwear and accessories.
This expansive capsule marks the most extensive Cotton On KIDS x Bluey collection to date.
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Designed with an elevated aesthetic, the pieces incorporate sporty collegiate influences, modern silhouettes, and playful design elements, making it a standout wardrobe update for little ones.
The range also showcases enhanced print techniques, with six beloved characters including Bluey and Bingo featured prominently throughout.
For parents of tiny tots, the collection includes six baby items crafted with organic cotton and featuring puff print details, available in sizes from 0-3 months up to 18-24 months.
Meanwhile, kids aged 2 to 10 can choose from cozy fleece, stylish jackets, graphic tees, and even a trending soccer-style tee, available exclusively online.
As an added bonus, Australian customers who shop the collection online will be entered into The Ultimate Bluey’s World Giveaway. It’s a once-in-a-lifetime chance to win an all-expenses-paid trip to Bluey’s World, the immersive experience that opened in Brisbane last year.
Nicky Moulder, Brand Director of Cotton On KIDS, expressed excitement about the continued collaboration.
“With Bluey’s incredible popularity and global appeal, we were excited by the opportunity to create such a fun and elevated range for our customer,” she says.
“We know our customer – both kids and parents alike – are going to love it.”
Suzy Raia, SVP of Global Consumer Products at BBC Studios, also says “We are happy to be continuing and growing our partnership with Cotton On KIDS, an authentically Australian brand, with a wider collection for families around the world.”
The limited-edition Bluey x Cotton On KIDS collection is now available in Cotton On Mega stores, Cotton On KIDS stores, and online.
Prices are super affordable too, for example you can get this cute Bluey Sweater for just $29.99 or this fun Bluey Soccer Top for $34.99.
Kids will love these comfy Bluey themed pyjama sets too for $39.99 and this super stylish Oversized Bomber Jacket for $99.99
You’ll want to snap these pieces up quickly though — these family favourites won’t stay on shelves for long.
To shop the full range, head to Cotton On’s website here.
