2 min read

Brand behind cult haircare range launch new ‘detox’ shampoo to cleanse without stripping the hair

‘This stuff is truly magic.’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Aussie beauty brand Coco & Eve have launched a new shampoo. Credit: Supplied

Brand behind cult haircare range launch new ‘detox’ shampoo to cleanse without stripping the hair

‘This stuff is truly magic.’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Australian beauty brand Coco & Eve is well-known in the haircare industry for its affordable — and effective — range of products.

But even they know there is always room for improvement, and this comes in the form of the latest soon-to-be-bestsellint buy: the Like A Virgin Clarifying Detox Shampoo.

The $38 shampoo is unique in the haircare market, insofar as it has been designed to bind onto impurities found in hard water and wash them away — leaving the scalp and hair thoroughly detoxified and cleansed afterwards.

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With a number of special ingredients including phytic acid, and sodium gluconate, the shampoo works to remove any hardness from the tap water, preventing dryness and impurities from forming in your hair.

Coco & Eve has recently launched the Like A Virgin Clarifying Detox Shampoo. Credit: Supplied
The $38 shampoo has been designed to bind onto impurities found in hard water and wash them away. Credit: Supplied

The shampoo also features a number of delicious and hair-benefitting ingredients.

These include lemon peel extract, which helps to protect the hair from free radicals, hibiscus vinegar to enhance shine and detoxify the scalp, and coconut water to re-hydrate the hair and scalp.

According to Coco & Eve, the shampoo deeply cleanses the hair by removing excess oils, dirt and product build-up.

The shampoo works to maintain optimal pH levels, ensuring a balanced and healthy hair environment, as well as revitalising the hair, enhancing the penetration of haircare products.

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Like all Coco & Eve buys, it’s safe for coloured hair, non-stripping, non-irritating and biodegradable.

The brand is vegan, free from parabens, toxins and silicones as well.

The shampoo also features a number of delicious and hair-benefitting ingredients. Credit: Supplied
Ingredients include lemon peel extract and hibiscus vinegar. Credit: Supplied

To use the shampoo, Coco & Eve recommend you apply it onto your damp hair and scalp and massage it in for a couple of minutes from the roots to the tips.

Rinse thoroughly and apply conditioner.

The brand recommend you only use the product once or twice a week because it is detoxifying.

To use the shampoo, you should apply it onto your damp hair and scalp and massage it in for a couple of minutes. Credit: Supplied
While the shampoo is new, reviews are already glowing for the product. Credit: Supplied

While the shampoo is new, reviews are already glowing for the product.

Many have shared before and after pictures from using the shampoo and waxed lyrical about how well it works.

“As a curly hair girl, one must-have in my routine is a detox shampoo to get rid of all the product build-up,” one shopper said.

“The results speak from themselves when it comes to Coco & Eve’s Clarifying Detox Shampoo. It leaves my scalp clean, my hair shine and helps my styling products perform better!”

Many have shared before and after pictures from using the shampoo and waxed lyrical about how well it works. Credit: Supplied

Another added: “This detox shampoo gave my curly hair a blank slate from product build-up and hard water residue. It helped my hair absorb the Like a Virgin hair mask better and also left my curls more bouncy and soft”.

While a third said: “This stuff is truly magic. I have been looking for a new clarifying and detoxing shampoo for a while now and I think I’ve just found my new go-to! more and recommending it to others too!”

For more information and to shop the shampoo now, head here.

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