Among the many tubs and pots of eye creams on the market, few are as well-known as Catfish — an instant blurring formula by Dr Naomi Skincare.
Described as “simply the best” by shoppers across the country, it has become a viral sensation over the years with thousands of videos showing the cream giving eyes a “filter-like” finish in seconds.
Promising to not only blur the eye area, this $119 cream also targets fine lines, puffiness and dark circles, making the under eyes appear more plump and hydrated.
Know the news with the 7NEWS app: Download today 
Backed by science and created by renowned cosmetic doctor and chemist Dr Naomi, this game-changing eye cream is a one-step solution to concealing tired eyes. Simply apply a thin layer onto clean skin morning and night.
Perfect as a base before applying concealer, Catfish is jam-packed with all the good ingredients to hydrate and nourish the skin and, of course, blur and smooth.
Available online and in store at Sephora, get your hands on the viral eye cream to experience the “blurring” effect first-hand.
Catfish is continuing to gain more popularity thanks to social media, with hundreds of shoppers rushing to get their hands on the sought-after formula.
“Skincare should be effective but it doesn’t have to be boring,” Dr Naomi tells Best Picks.
“I wanted to create a line that combines the fun of beauty with the science of dermatology. The response from TikTok and our customers has been incredible — it’s proof that when you pair great formulations with a little bit of humour, people take notice.”
Formulated with hyaluronic acid, peptides and skin brightening ingredients, Catfish conditions the eye area, helping it to appear significantly brighter and more plump.
Take one look at the website and you’ll see hundreds of five-star reviews.
“Simply the best. Never seen a product work so fast in my life that I wish I took a before photo so I could show you. This is an eye cream everyone should have. It brightens, it snatches, it smooths, it does it all. Love, love, love,” one shopper commented.
“My favourite eye cream I have ever had! The thick matte texture is everything — beautiful under make up, instantly improves the look of my hollow eyes,” another shopper wrote.
“Without a doubt, one of the best eye creams I’ve ever used. It has a velvety texture that melts into the sensitive eye area leaving it super hydrated. The packaging is simply stunning, and the fine syringe system allows for a wide range of applications. It’s as if Dr N is working her magic,” yet another shopper commented.
There’s plenty of incredible before and after shots showing incredible results using a range of Dr Naomi products. From everyday SPF to luxe LED masks, there’s a range of formulas to suit every skin type and concern.
Another best seller that went viral on TikTok is One Night Stand, an overnight resurfacing serum that gets to work while you sleep, ensuring you wake up to a smoother, brighter complexion.
Stocked on Sephora for ease, you can shop directly from the store to get your hands on some of the most sought-after products from Dr Naomi Skin.
Shop more popular Dr Naomi products here:
- LED It Glow pink, $595
- LED It Glow champagne, $595
- Let It B, $119
- Plump Fiction, $139
- Pore Relation, $99
- The Future Sunscreen, $59
- Vitamin Amen, $139
To shop Dr Naomi’s viral products, head to the website here.
