Calling all beauty lovers, some major huge news has just dropped.
It was announced earlier today that Hailey Bieber’s brand, rhode skin, is being acquired by e.l.f, the global cosmetics brand known for its effective formulas and affordable price tags.
The sale has reportedly made the 28-year-old founder a billionaire, as the acquisition tipped into the 10-figure range, and this could mean great things for Aussie shoppers.
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While rhode products still aren’t readily shipped to Australia, the acquirement from e.l.f cosmetics could mean that we’re able to get our hands on the glow-inducing range a lot sooner than expected.
“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Bieber said of the partnership.
“I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”
But while we continue to wait patiently for the sought-after skincare and makeup to arrive on Aussie shores, there are plenty of homegrown products that give a similar rhode result.
We’ve rounded up 5 of the Best Picks for recreating a rhode-worthy glow below.
1. Ole Henriksen Pout Preserve Peptide Lip Treatment, was $29 now $23.20 at Adore Beauty
Arguably rhode’s most popular product (you can spot the matching phone cases almost everywhere), the peptide lip balm is loved by the masses thanks to its ability to hydrate and plump at the same time.
Luckily we’ve found an alternative; Ole Henrikesen’s Pout Preserve Peptide Lip Treatment, which is jam-packed with peptides and kokum butter to keep lips silky soft for hours.
2. Merit Beauty Flush Balm, $48 at Merit Beauty
Every wondered how Beiber achieves her flawless complexion and perfectly flushed cheeks? Great genes yes, but her Pocket Blush plays a big part too.
Merit Beauty’s Flush Balm is a cream formula that delivers a similar sun-kissed effect, simply swipe over your cheekbones and apples of the cheeks for a ‘just came back from holiday’ kind of look.
3. TBH Skincare rebound skin milk activated cica toner, was $29.99 now $22.46 at Adore Beauty
Now that the colder weather is well and truly upon us, upping our hydration is more important than ever. Beiber swears by the rhode Glazing Milk as “soak for the skin” which is key to achieving a dewy, fresh face.
tbh Skincare’s rebound skin milk is nourishing formula containing D-Panthenol to calm skin and is designed to be used twice a day after cleansing for a visibly smooth complexion.
4. Go-To Juicy Gel, $39 at Go-To Skincare
Love a squeaky clean feeling at the end of the day? So does Beiber. She created the Pineapple Cleanser to gently wipe away the day, removing dirt and impurities without stripping the skin.
Fear not, Go-To Juicy Gel does a similar thing with its soap-free and jelly-like formula. Containing cucumber and aloe vera, it’s so gentle and soothing, great for those with sensitive skin.
5. Paula’s Choice Resist Barrier Repair Advanced Moisturizer, $60 at Sephora
Everyone needs an ultra-nourishing barrier cream in their skincare lineup. If it can’t be rhode’s barrier restore cream (it’s a crowd-favourite with over 3,000 reviews), then we suggest adding Paula’s Choice Barrier Repair Advanced Moisturiser to your cart.
Designed to protect and strengthen the skin’s delicate barrier, all it needs is 30 minutes to lock in all-day hydration. Simply lather onto skin day and night to reap all the benefits.
Shop e.l.f at Amazon Australia:
e.l.f Power Grip Primer, $19.20
e.l.f Monochromatic Multi Stick, $17.15
e.l.f Holy Hydration! Makeup Melting Cleansing Balm, $27.40
e.l.f Enhancing Lash & Brow Serum, $21.76
e.l.f Power Grip Primer, $19.59
