There’s a new player in the bathroom cabinet, and it’s not your partner’s moisturiser this time.
Two Dudes is the ever-growing men’s skincare and deodorant brand that is busy proving Aussie blokes do care about what they put on their skin as long as it’s not complicated or covered in macho nonsense.
Founded by long-time mates Tomas Tappin and Michael McRae, Two Dudes started in a garage and has gone on to sell over 100,000 units across Australia and New Zealand.
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Now stocked in more than 500 retailers, including selected IGA, Go Vita and Market Organics stores, this clean-cut brand is fast becoming a go-to for men who want simple, effective personal care without the fluff.
At the core of Two Dudes is a mission to do less, better. Their range is tight and to the point, think face wash, moisturiser with SPF, and a natural deodorant that’s already become a fan favourite.
In a sea of ten-step routines and overly masculine branding, Two Dudes feels like a breath of fresh, coconut-scented air.
Their best-selling natural deodorant launched last year and was expected to last two months. It sold out in just two weeks. Not once, not twice, but three separate times.
Available in two fresh scents, Coconut Rush and Zesty Forest, it’s free from aluminium, parabens and synthetic fragrances, and delivers all-day odour protection without irritating the skin.
The buzz isn’t just hype, either. It’s already been named a finalist for Best Men’s Personal Care Product at the Clean & Conscious Awards.
But these guys aren’t just here to help you smell good. They’re serious about supporting men’s health, too.
Two Dudes has partnered with Outside the Locker Room, a Melbourne-based mental health charity working with grassroots sporting clubs to deliver life-changing education and support.
The brand is helping fund sessions that give everyday blokes the tools to talk about mental wellbeing, something co-founder Michael McRae says is “just as important as looking after your skin.”
What really sets Two Dudes apart, though, is how they’ve tapped into a gap in the market without overcomplicating it.
You won’t find 47 serums here. Their two-step skincare routine, the Daily Face Wash and SPF Daily Moisturiser, is designed to be used, not just admired on a shelf.
It’s skincare that actually fits into a bloke’s life and doesn’t require a YouTube tutorial to figure out.
In a category long dominated by big-name brands and token gestures, Two Dudes is carving out its own lane with products that deliver, branding that actually makes sense, and a purpose that goes deeper than skin.
So if you (or the man in your life) is still sneakily stealing someone else’s moisturiser, it might be time to switch things up. These dudes are doing personal care differently and it’s working.
