The Aussie mum behind a brand that Oprah Winfrey is “obsessed with” is launching a new collaboration with Sesame Street that children and adults will adore.
Mindful & Co Kids was created by Gold Coast mum and counsellor Jacqueline Yeats, who introduced the concept of mindfulness to her own kids from a young age and immediately saw the benefits.
After seeing the positive effects of mindfulness on her daughter, Jacqueline later launched Mindful & Co Kids as a children’s range that has been specifically designed to cultivate self-awareness, resilience, and a growth mindset.
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Every toy is backed by child psychotherapists, and many say they are not just helpful for children looking to self-soothe, but are also handy tools for adults alike.
Oprah Winfrey has even waxed lyrical about the brand, twice listing Jacqueline’s products among her “Favourite Things” lists.
The latest Sesame Street collaboration features puzzles, stickers and other items emblazoned with the iconic characters from Sesame Street.
“Our new collaboration with Sesame Street represents a momentous partnership, aimed at deepening children’s engagement with mindfulness and emotional learning,” Jacqueline tells Best Picks.
“They’re more than just toys; they’re tools for life.”
The floor puzzles are great for fostering mindful moments for kids, as well as self-awareness.
They are also designed to focus their attention and engage their problem-solving skills, collaboration and communication.
Finally, they have been designed to foster self-confidence when the puzzle is completed.
It’s not just Oprah who loves Mindful & Co Kids either.
Parents have also left glowing reviews on the website, and described some of the buys as “amazing” and “beautiful”.
“Absolutely love these cards, such sweet images and a great way to engage my little girl!” one mum wrote of the best-selling Yoga Flash Cards.
“Young and young at heart are enjoying these in this family! So effective in resetting and helping my daughter calm and centre after a busy day. She loves them. Great just before bed too. Thank you Mindful & Co,” another added.
A third said of the Happy Hearts Board Game: “My girls and I love playing it”.
Jacqueline Yeats took Mindful & Co Kids from start-up to stardom within two years, and she is now even stocked in the US megastore Bloomingdale’s.
The business started with the yoga flash card game that encourages children to practise mindfulness on the go — and parents quickly left rave reviews.
Now, the Gold Coast mum sells a whole host of mindful-inspired games and toys and has a booming international business.
For more information and to shop the new Sesame Street collaboration, head here now.
