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Best fitness bum bag Australia: Why women love this magnetic pouch: ‘My favourite purchase of the year’

‘Sleek but subtle, amazing quality, easy to use - have been recommending mine to everyone!’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Emma LevettBy Emma Levett
The VIVRA has been designed to be the perfect, hand-free pouch. Credit: Instagram/Supplied

Best fitness bum bag Australia: Why women love this magnetic pouch: ‘My favourite purchase of the year’

‘Sleek but subtle, amazing quality, easy to use - have been recommending mine to everyone!’

This content is reviewed by the 7NEWS Editorial team. 7NEWS may receive a commission when you buy from links on our site. Prices correct at time of publication.

Emma LevettBy Emma Levett

There’s always so much to carry.

Phone, keys, ear buds, a few cards. It makes your morning walk a literal juggle.

The alternative, of course, is stuffing it all in a handbag, but who wants a heavy bag bumping along with you on your power walk or dash to the shops?

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This was the problem Brisbane entrepreneur Emily Bitkow set out to solve and it didn’t take her long to develop a very stylish one.

She created the VIVRA, a magnetic pouch that slips over your waist band and has room for all your little essentials.

The VIVRA folds over your waist band and secures magnetically. Credit: Instagram

Designed to allow you to walk, run, dance, and move freely and hands-free, it’s more comfortable than a traditional bum bag with a tight strap and it still fits the same amount in.

Partnering with friend, Sarah Hua, the duo launched the VIVRA online and are receiving rave reviews from their customers.

“Absolutely love mine!” said one.

“I hated holding my bloody phone. I’ve tried arm bands and hated it. My phone was too big for them. I ordered the large size and can fit my Samsung s20 plus in there with my key and money comfortably. It’s like an old school bum bag without looking like one as these are way more compact... The magnets as really strong too. Highly recommend!

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Emily Bitkow (left) and Sarah Hua are the duo behind the VIVRA. Credit: Supplied

“Hands down my favourite purchase of the year,” said another.

“Sleek but subtle, amazing quality, easy to use — have been recommending mine to everyone! I bought the Vivra Base - PB and it has made my walks so much easier and fuss-free. Thank you!”

The VIVRA comes in a range of colours, sizes and styles but all can be worn in five different ways including with a strap, as a shoulder bag, on the waistband, as a clutch/travel wallet, or with a chain, like a traditional bum bag.

The VIVRA can be worn in five different ways, including as a bag with the chain accessory. Credit: Instagram
The magnetic pouch is perfect for the active Aussie. Credit: Supplied

The pouches are also water resistant and use RFID-blocking fabric to protect your cards from being skimmed.

For a limited time only, you can use the code STYLE20 for 20 per cent off.

Wheelchair users have applauded the versatile, hand-free pouches as well as runners and women who just want to be stylish.

“As a wheelchair user I don’t often have a free hand to spare,” said one review.

“My Vivra pouch gives me an easy safe and style way to hold phone and wallets along with odd hair tie and coin when I’m out and about.”

The quality is amazing... It can be hidden under a loose top or shown off, which I like. I can transfer from my chair to the car and not worry about dropping my iPhone too . Also great to hide my dogs treats in too.”

To see VIVRA’s full range, head here. Use the code STYLE20 for 20 per cent off.

Prices are correct at the time of publication.

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