The baby and kids brand that is beloved by celebrities and the Royal family alike has launched a massive Black Friday sale, slashing prices by up to 30 per cent.

Bugaboo boasts fans in the Duchess of Cambridge Kate Middleton and her sister Pippa Middleton, as well as celebrities like Gigi Hadid, Victoria Beckham and Meghan Markle.

And now, you can get your hands on their award-winning items for considerably less.

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Highlights in the Bugaboo Black Friday sale include 15 per cent off the Fox 5, which has been reduced from $2,139 to $1,699 in the sale.

Described as Bugaboo’s “most comfortable and maneuverable all-terrain stroller”, the Fox 5 glides effortlessly over any type of terrain, all with a one-handed fold and “superior comfort” for your child.

Elsewhere, parents can snap up my personal favourite Travel Pram, the Butterfly - which I have used to travel the globe with my two-year-old daughter.

Reduced from $799 to $639.20, the Butterfly unfolds with just one hand at lightening speed.

It’s lightweight, easy to manoevre and perfect for slinging in the back of the car or with your suitcase when flying.

Bugaboo have also discounted the best-selling Donkey 5 Pram from $2,699 to $1,999.

Built as the perfect pram for transporting both your toddler and newborn side by side, the pram can be converted from single to double in an instant.

While the reversible seats allow your kids to face each other while they ride.

The Bugaboo Black Friday sale starts today (November 14) and will run until 28 November 2023, so you have plenty of time to snap up the great deals.

Other highlights include pram accessories, like the Cup Holder (reduced from $59.95 to $53.95), the Dragonfly Rain Cover (reduced from $65.95 to $59.35) and the Sun Canopy (reduced from $148.95 to $67.02).

For more information and to shop the Bugaboo Black Friday sale, head here now.