Aussie pet owners are obsessed with these new additive-free dog treats for their furry friends.
CLEAR Dog Treats was founded in 2009 by Karen and Peter Boxall, two passionate dog owners who were dismayed by the low-quality, chemical-laden options dominating the pet treat market.
As they searched for healthy snacks for their own dogs, they were shocked to find most products filled with sugar, preservatives, artificial colours, and additives that offered little to no nutritional value.
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Peter, a lifelong dog lover, found the situation unacceptable and knew dogs deserved far better. What began as a small effort to make better treats for their own pets quickly became a mission to offer genuinely healthy alternatives to others.
The CLEAR Dog Treats range includes everything from beef spare ribs to emu jerky, mackerel tails and more.
Shoppers have given the treats a 5-star rating on the CLEAR Dog Treats website.
“These have been great. All three of our dogs have loved them, and the vet is really happy with their dental health, so we’re happy too,” one impressed shopper wrote.
“The very best. The schnauzer gets one a day – so very good at keeping the teeth clean. Highly recommend,” a second person added.
“My dog absolutely loves these treats,” a third reviewer commented
Initially, CLEAR Dog Treats offered a limited selection of natural treats to Peter and Karen’s grooming and training clients, but demand soon outgrew their small-scale operation.
Customers began requesting larger bag sizes and online ordering options, impressed by the transparency, quality, and health benefits their pets were experiencing. What started as a side project quickly evolved into Peter’s primary focus and passion.
CLEAR Dog Treats stands out in a crowded market for its unwavering commitment to natural ingredients and quality. Unlike many commercial brands, their treats contain no artificial colours, no added sugars, no preservatives, and no unnecessary fillers.
Every product is 100 per cent natural and made from single-ingredient proteins.
The company sources all ingredients from Australia and New Zealand, working directly with suppliers to ensure humane practices, traceability, and exceptional quality. This approach not only guarantees the integrity of every product but also supports local farmers and businesses.
As one of the first companies in Australia to offer completely additive-free, single-ingredient dog treats, CLEAR Dog Treats has built a loyal customer base that appreciates its commitment to pet wellness.
The company also stands apart for its small-business customer service ethos, offering responsive, thoughtful support and welcoming feedback from its community of dog owners.
Today, CLEAR Dog Treats boasts a range of more than 80 different treats, each designed to cater to dogs’ varied tastes and health requirements.
From training rewards to long-lasting chews and low-fat options, there’s something for every pup. The company also offers specialised treats to support dogs with conditions such as pancreatitis or joint pain, ensuring that health-conscious pet owners can make informed, supportive choices.
Driven by the belief that dogs deserve the very best, CLEAR Dog Treats remains 100 per cent dedicated to delivering nutritious, ethically sourced pet products with transparency and care.
What began as a solution to a personal frustration has become a trusted name in natural pet care, proving that when passion meets purpose, the results can benefit pets and their owners alike.
To purchase the full range of all natural dog treats, head to the CLEAR Dog Treats’ website.