Aussie maternity wear brand, Bae The Label is discounting its viral birthing gown which has been deemed a must-have for expectant mums.

And it’s also making Black Friday and Cyber Monday even more exciting with a jaw-dropping offer that you won’t want to miss — the brand is offering 25 per cent off absolutely everything including sale items.

Whether you’re updating your maternity wardrobe or looking for the perfect outfit for upcoming festivities, this is one of the best opportunities of the year to grab your favourite pieces at a discounted price until December 2.

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But that’s not all for Cyber Monday, Bae The Label is taking things to the next level by giving away five lucky winners a special prize.

If you place an order during this period, you’ll automatically be entered for the chance to have your order packed in a Bae Baby Bag valued at $159, a perfect, stylish gift for new mums.

Bae’s viral birthing gown is one of the most popular items from Bae’s collection, the Maternity Nightie in Black, is an absolute must-have for hospital bags.

With its breathable stretch jersey material, short sleeves, and button-front access, this nightie is designed for maximum comfort during those precious moments after birth.

It’s currently on sale for just $59.25, originally $79.

The maternity nursing dress has been given a five-star rating on Bae The Label’s website with shoppers calling it, “so perfect”.

“Great fit and easy to use in the delivery room,” one person said.

“Comfy hospital nightie,” another person added.

“This dress is so perfect that I have three of them and have ditched all my other pyjamas,” a third person added.

Other popular items from its sale include a range of maternity dresses, playsuits, denim shorts and rompers.

There’s everything from over-bump and under-bump styles to choose from.

First founded in 2015 by two Melbourne mums, Bae The Label has redefined maternity wear with a focus on making mums feel like themselves, not just a maternity version of themselves.

Bae’s pieces are designed to seamlessly transition through pregnancy, feeding, and post-bump. The brand is known for its timeless and versatile designs and creates high-quality, feel-good maternity wear that you’ll love to wear throughout the journey of motherhood.

To shop the full range, head to Bae The Label’s website here.