More parents are saying goodbye to the beige clothing of 2015 and welcoming colour and sass into their children’s wardrobes in 2024 and beyond.

One children’s clothing label making its mark is Angus The Label, which designs clothes to be gender-neutral — bringing fun colours and prints to boys’ clothing and comfort and wearability to girls’.

“We celebrate kids being kids and mums having the most fun possible in the years their children are small,” founder Emma Kenney said.

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Initially created to help mums venture out of the house with pre-packed nappy bags and environmentally kind apparel and cloth nappies, Angus The Label’s focus is now on celebrating the adventures we have when we follow our inner child and celebrate life and adventure with our children.

Aussie parents can co-ordinate their children in bold European vacation-inspired prints in the Love Bites collection including red knit Throwback Shorts, or opt for a gift for themselves with the Ciao Bella T-shirt for $54.95.

Made from 100 per cent cotton, the brand delivers some of the most comfortable and cosiest threads on the market, designed on Queensland’s Sunshine Coast.

If you want to save 15 per cent on your next order, use the code SPRINGPROMO24 at checkout.

Interested in some of the brand’s other best-sellers?

• Baby Go Nappy Bag: This versatile bag is perfect for carrying all of your baby’s essentials. It’s made from durable materials and features a stylish design.
• Bamboo Wash Cloth 10Pk: These soft and absorbent wash cloths are a must-have for any new parent. They’re made from bamboo, which is naturally antibacterial and hypoallergenic.
• Modern Cloth Nappy Inserts 3pk: These reusable cloth nappy inserts are a great alternative to disposable nappies. They’re made from soft, breathable materials and are easy to care for.
• Travel Change Mat: This portable change mat is perfect for on-the-go diaper changes. It’s waterproof and easy to clean.
• Gift Hamper Small Oatmeal: This adorable gift hamper is filled with essential baby items, including a nappy caddy, wet wipe container, and bamboo wash cloths. It’s the perfect gift for a new parent.

To shop the full range, visit the Angus The Label store here.