2025 has been a great year for innovative and effective new beauty products so far, from new makeup finds to revolutionary skincare products.

We are only just past the halfway mark of this year and there has already been such a plethora of new and incredible beauty items available on the market.

If you’re looking for ways to improve your skin, hair or makeup routine, Best Picks lifestyle reporter has got you covered with her favourite new and noteworthy products.

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For rosier cheeks, you’ll want to try Rare Beauty’s brand new Soft Pinch Matte Bouncy Blush and for clearer skin you’ll want to reach for La Roche Posay’s Effaclar A.Z Gel Cream.

If you’ve been wanting to achieve glossier hair this 2025, you’ll need to purchase the L’Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum.

After a new signature scent? You won’t be able to go past Burberry’s latest Goddess Intense Eau De Parfum and for those on a budget but wanting smooth, hydrated skin, you’ll love Amazon Australia’s Beef Tallow Moisturiser that’s under $25.

1. Rare Beauty Soft Pinch Matte Bouncy Blush, $48 at Sephora

Selena Gomez’s Rare Beauty is one of my favourite beauty brands on the market.

I swear by the brand’s liquid blush so when they released this Soft Pinch Matte Bouncy Blush, I knew I had to try it.

I was super impressed, it has a beautiful pigment and lasts all day, what I also love is how buildable it is.

You can choose to wear just a tad for natural looking cheeks or for a more matte look, you can build it up.

2. La Roche Posay Effaclar A.Z. Gel Cream, $55.99 at Chemist Warehouse

This daily moisturiser is ideal for those with adult acne-prone skin.

Enriched with a complex of 10 per cent azelaic acid, salicylic acid, and hyaluronic acid, this gel-cream immediately hydrates while effectively addressing breakouts and ageing skin.

What makes this gel cream a stand out is how it gently exfoliates the skin to reduce the appearance of post-blemish marks, pigmentation and fine lines all in just a single step.

Shoppers have given the new gel cream, a 4.5-star rating on Chemist Warehouse’s website, calling it, “an amazing find.”

3. L’Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum, $70 at Adore Beauty

Glossy hair is all the rage, I don’t know about you but my social media feeds have been filled with the ‘glass hair’ trend and it is stunning.

If you want to achieve your glossiest hair yet, you’ll want to try L’Oréal’s new Professionel Vitamino Color Spectrum Glass Shine Serum.

The serum will give you long-lasting colour vibrancy and a mirror-like shine with L’Oréal Professionnel’s Vitamino Color Spectrum Glass Shine Serum.

This patented, heat-activated serum is designed to protect coloured hair from frizz, fading, and humidity, while enhancing smoothness and gloss.

4. Burberry Goddess Intense Eau de Parfum, $145 at Myer

This is literally my new favourite fragrance, I purchased it last weekend and I am in love with the scent.

I’ve already had two people stop me this week asking for the name of the perfume.

If you love a warm, woody, vanilla scent, then this Burberry Goddess Intense Eau de Parfum is for you.

The perfume will not only make you feel like a goddess but it will also look beautiful on your nightstand: decorated with a golden medallion and dark beige packaging with a gabardine-inspired gold label which references the brand’s heritage.

5. Whipped Beef Tallow Moisturiser, $15.99 at Amazon Australia

Beef Tallow in moisturiser? Yes, you read that right, this Whipped Beef Tallow Moisturiser has gone viral on TikTok.

This hydrating face and body balm contains grass-fed beef tallow and Manuka honey to nourish your skin while also helping to maintain the skin’s protective barrier.

And for a limited-time Amazon Australia is offering the cream, for $15.99, usually $21.99.

Shoppers on Amazon Australia’s website have given the moisturiser, a 5-star rating.